So… who owns your local bottle shop, and who are you supporting and where is your money going?

• DAN MURPHYS
• LANGTONS
• BWS
• JIMMY BRINGS
• SHORTY’S LIQUOR
• CELLARMASTERS
• PINNACLE DRINKS

All owned by Endeavour (formely known as Woolworths)

• LIQUORLAND
• VINTAGE CELLARS
• FIRST CHOICE LIQUOR

All owned by Coles

From over 2400 Australian wineries, from 60+ wine regions, only about 300 are represented in physical and online stores. 

The scary part is the vast majority of  wines in your local bottle shop are owned and made by the same companies who own the stores.

Coles, Endeavour (formely known as Woolworths), Aldi, Accolade, Treasury Wine Estate, Casella Family Brands… the list of giant corporate conglomerates who own hundreds of the wine labels you are unknowingly buying at your chain bottle shop. These wines, in large, are made for mass consumption, putting quantity over quality to meet the demands of the market, fooling consumers with “new labels” that are sub-brands of the pre-existing and pocketing as much profit as physically possible along the way. 

Can you name 20 different wine labels you've found in your local wine store? I can guarantee that many to most of those 20 you just thought of are owned by the same companies that also happen to own the stores that sell it!

Click here to see who owns the wines you’ve seen in stores…but beware, it will change everything you know!

The 2000 unrepresented wineries are what we call independent wineries and they are owned and run by the wine growers, the winemakers and the wine families doing things right, putting art and quality before anything else.

Don't be fooled again and buy direct from real wineries, run by families and with integrity and heart.