Simple! Better wines, more choice, incredible value and greater returns to those that make the wine. iHeartwine champions direct sales for the best independent wineries in Australia and gives up to 90% from each sale straight back to the winery, compared to 30-40% through other retailers. We love supporting great independent winemakers and sleep easy knowing that our customers are drinking better wines, every time, while our wineries earn more through iHeartWine than any other shop in Australia.