Privacy Policy

iHeartWine Privacy Policy

This Privacy Policy describes the way that we collect, hold, store and disclose your personal information. We respect your personal information and will treat it in accordance with the Privacy Law. By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy.

iHeartwine Pty Ltd ACN 641 314 838 (we, us or our) are bound by the Privacy Act 1988 (Cth), including the Australian Privacy Principles (Privacy Law).

What personal information do we collect and hold?

What personal information do we collect and hold? “Personal information” is information we collect or hold which is reasonably identifiable as being about you.

  1. The personal information we collect about you may include your identity and contact details, your address, date of birth, gender, history of purchases, financial information such as credit card and/or bank account numbers, and information on how you use our services.
  2. (You are not required to provide us with any of your personal information. However, if you do not provide us with your personal information, we may not be able to provide you with our services, communicate with you or respond to your enquiries.

How do we collect personal information?

We collect personal information about you when you access, use, or browse our iHeartwine Application or our website (together, the Platforms), for example when you register with us, when you purchase any of the products or services we display on the Platforms or when you contact us. We will primarily collect your personal information directly from you, such as when you: (i) access, use or browse our Platforms;

  1. request information from, or provide information to, us via the Platforms, telephone, email or social media;
  2. respond to surveys and/or promotions;
  3.  provide us with financial or credit card information;
  4. communicate with our customer support; or
  5. otherwise interact with us.

We may also from time to time collect personal information about you from third parties, such as our promotional partners.

We may ask you to provide personal information about other individuals to us, for example, contact details of people you refer to us. You must obtain such individuals’ consent before providing their personal information to us, and by providing their personal information to us, you warrant that you have obtained such consent from them.

Why do we collect personal information?

We may collect, hold and use your personal information so that we can:

  1. provide our services to you;
  2. maintain user profiles within the Platform;
  3. verify your identity;
  4. verify that you are over the age of 18;
  5. identify and tell you about other products or services we think may interest you;
  6. conduct market research and analysis;improve and develop the Platforms and our services;
  7. including the way we provide them to you; and iHEARTWINE Privacy Policy
  8. assist you with your enquiries.

From time to time, we may also use your personal information to send you promotional material in relation to our services or the products and services displayed on our Platforms. If we do so, we will provide you with the option to opt-out of receiving this material.

To whom do we disclose personal information?

We may disclose your personal information to our related companies, employees, officers, insurers, professional advisers, agents, suppliers, subcontractors or external service providers, such as Stripe, Inc., advertising agencies, and data storage and analysis service providers, insofar as is reasonably necessary for the purposes set out in this Policy.

In the case of Stripe, Inc., we suggest that you review the Stripe Terms & Conditions and Privacy Policy before ordering on the Platforms and giving your payment details, at au/privacy and

We may also share your personal information with the third party sellers who display products or services on our Platforms (Third Party Supplier) for the purpose of facilitating any purchases you make through the Platform, such as providing your required personal information to the Third Party Supplier for them to deliver the product or service to you.

Where we disclose your personal information to third parties, disclosure will be as permitted under the Privacy Law and/or with your consent if required.

We do not sell or trade personal information about you to or with third parties.

How do we store and secure personal information?

We value the security and confidentiality of the personal information we collect and hold about you.

We store most personal information we collect and hold about you in computer systems and databases operated either by us or our external service providers.

We implement and maintain processes and security measures to protect personal information we hold from misuse, interference, loss, or unauthorised access, modification or disclosure. These processes and systems include:

  1. security measures for our systems access;
  2. limiting access to those employees who require access to allow us to deliver our services;
  3. periodic evaluation of information protection practices;
  4. ensuring that our service providers have appropriate security safeguards to keep the personal information we hold about you secure; and
  5. use of secured data storage.

We will retain your personal information for as long as it is required for our business functions, or for any other lawful purpose.

When we no longer need to retain your personal information for the purposes outlined above, we will destroy or de-identify the information as required by law.

While we take these reasonable steps to protect the personal information we hold about you, you should take appropriate care to help safeguard your information.

The Platforms may contain links to other websites. We do not share your personal information with those websites and we are not responsible for the privacy practices of the owners or operators of those websites.

Information that we collect may from time to time be stored, processed in or transferred between parties located in countries outside of Australia. Those countries with which this is most likely to occur include the United States of America and any other country where Stripe Inc. (as our payment processing service provider) has operations.


We may use ‘cookies’, web beacons and other similar technologies on our Platform. Cookies are small text files stored on your computer, mobile device or the web page you are viewing.

We may use this information to provide our Platforms to you, for statistical, marketing and website development purposes, and to enhance your personalised experience of our Platform. To the greatest extent possible, this data is anonymous.

For example, when you visit our Platform, we collect general anonymous information (such as information downloaded, pages visited and the domain name and country from which you request information) periodically for statistical and website development purposes. We will not make any attempt to use this information to personally identify you.

You may choose not to use cookies by selecting the appropriate settings in your browser or device. However, please note that if you do so, this may affect your ability to use the full functionality of our Platform.

Access to, correction and deletion requests of personal information

You can request access to, and request us to update, correct or delete, the personal information we hold about you. If you would like to access, correct or request to delete any collected personal data, or if you would like any further information about our privacy policy and practices, please contact us at:

The Privacy Officer Telephone: +61 400 088 835 Email: We may refuse to provide you with access if the law allows us to do so.

Currency of this Privacy Policy

This Privacy Policy was last updated on 16th of March 2021. 

Changes to this Policy

We may change this Privacy Policy from time to time to reflect any changes in legal requirements or the way in which we deal with your personal information. We will publish the most recent version of our Privacy Policy on our Platforms which will take effect as soon as it is published. By continuing to use our services, you will be deemed to have accepted any changes to our Privacy Policy. You can obtain a copy of our current Privacy Policy from our Platforms or by contacting us at the details above.


If you wish to make a complaint about how we handle your personal information, please contact us on our contact details above. We will make every endeavour to respond to your request promptly. If you are not satisfied with our response or we do not respond within 30 days, you can make a complaint to the Office of the Australian Information Commissioner.

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